8 questions before you build.
01 — Name one idea.
A SaaS, a product, or a business concept.
02 — Make your case.
Show Skeptic concrete evidence.
03 — Clear all 8 gates.
Pass them all, or don't build yet.
The 8 Questions
Eight gates every idea has to clear.
01 — Specific Pain
A recognizable problem, who has it, when it strikes, and what it costs them.
02 — Active Demand
Proof people already act on the pain today — workarounds, searches, spend.
03 — Actual Money
Evidence that money already moves because of this problem.
04 — Smallest Solution
The minimum thing that makes the pain go away — even a manual one.
05 — Hypothesis
A clear, falsifiable bet about the effect your solution will have.
06 — Outcome
The observable result that proves the bet worked — not vanity activity.
07 — Liability
The ongoing cost, risk, or obligation you take on once it exists.
08 — Escape
The condition that tells you to stop, narrow, or change direction.
Different concepts.Same 8 questions.
- Ideas
- Products
- Features
- Businesses
- SaaS
- Services
- Side Projects
- Experiments
Whatever you're considering building, start with the 8 questions.
You need validation, not encouragement
Your mom thinks it's a great idea.
Of course she does.
Now find out whether anyone will actually pay for it.
STOP building more features.
Find what's worth building first — and what customers will actually pay for.